Stereotypes in Media

As you watch commercials, tv shows, and films, notice the use gender roles and ethnicity stereotypes. I once did a research proposal on the use of interracial stereotypes in children's commercials, they are one of the most obvious. Most times you will see dominantly white children with one or two AHANA children (African, Hispanic, Asian, Native American). However, they are not only seen in children's television but everywhere in the media. Women are shown as more passive, domesticated while men are portrayed as aggressive, successful, and in power. Women are also being dictated by the media as to what is beautiful and viewed as desirable. Different ethnicities are portrayed in stereotypical ways including Whites and Asians as intelligent and in leadership roles while African Americans are constantly associated with sports, music, and crime. It is sad to see in today's society that we can't break free of these stereotypes. You are more likely to watch a film with only African American actors geared towards African Americans and white actors geared towards white audiences. Next time you watch a commercial, film, and television show, notice the use of steretypes within gender and ethnicity.